Archive for the ‘Marketing And Advertising’ Category

By Lester Voit

Today, the phrase social media is being heard a lot. Social networking sites, blogs, wikis, podcasts, forums, content communities are all forms of social media. You can build your personal web pages, share ideas, hold debates and discussions, invite your friends to share content and communication. It is not the technology that is attracting more and more people towards social media, but being able to collaborate, think and commerce is the driving force. You can make new friends by adding like-minded people even do business through social media. So what exactly is it?

What is Social Media?

Social media is a collection of new kinds of online media that allows communication. Any website that doesnt only provide information, but also allows you to interact will come under the kinds of social media. The interaction can be sharing your opinion, participating in a poll, giving recommendations or ratings etc. What makes social media different from other media is the interaction. At other regular media you are not asked to comment or share your thoughts on the matter.

Social media is a two-way street that allows users to share what they have on mind and promotes communication between like-minded people. It is open for feedback; anyone can participate and leave an opinion.

Types of Social Media

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Whether you love photography, have a passion for writing or you are a busy business person, social media works for everyone. There are six kinds of social media in general. These kinds are:

1. Social Networks: Websites such as Facebook, MySpace, Hi5 and Bebo allow you to create personal profile pages, add your friends, comment on one anothers activities, join groups of interest and have discussions.

2. Blogs: Blogs are one of the best known forms of social media. They are online journals which let you write about things that you love. One popular website for blogging is BlogSpot.

3. Wikis: For example, Wikipedia, an online encyclopedia allows you to add content or edit information that is available on the database. At present, it has over two million articles in English language.

4. Podcasts: are a series of digital media files which are released episodically and can be easily subscribed. Podcasts can be both audio and video.

5. Forums: You will find multiple online forums that have diverse topics of interest available for discussions. They are a powerful and popular element of online communities.

6. Content Communities: Content communities are the websites that allow you to share photos, videos etc. Some examples of content communities are websites such as YouTube, Flickr and

7. Microblogging: Twitter is the best example of microblogging. It allows you to share bite-sized content.

Social media websites have changed the way the Internet used to work. Today, it is not only an important tool to gather information or make purchases, but it allows you to connect to people around the world. People you might not have met otherwise in life. This new form of social media has shorten the distances and made communication easy. The success of the social media can be seen from more and more people and businesses using this form of media every day

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The wrong choice of trailer and tow bar could damage your car


Indespension Ltd

At we have created a one stop shop for adapting your vehicle to carry extra luggage, and we stock a range of car trailers, car towbars, roofbars, and trailer accessories. s new car transporters represent the best in modern, cutting edge design and are an example of excellence in simplicity.

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Our catalogue of car trailers has something for every need, be it business or pleasure. We are serious about safety, and all of our trailers are strong, reliable, and smooth on the road. And with a range of shapes, sizes, and designs to choose from, Indespension makes it easier to find a trailer that is perfect for your needs, whether it s carrying a little extra luggage for a trip away, or towing heavy goods as part of your business. We also have a selection of used car trailers that represent great value for money. All of our used car trailers have been thoroughly checked and serviced, and many come with a warranty for extra peace of mind.

Choosing the right trailer and tow bar is important. The wrong choice could damage your car, so it s essential to find something that suits both your vehicle, and your transport needs. At Indespension, we fit more car tow bars than any other UK company. Each of our 20 stores across the UK and Ireland has a team of tow bar fitters who will help you find the perfect tow bar and trailer combination before fitting the tow bar for free. Furthermore, we provide a lifetime warranty on every tow bar we fit.

If you have been searching for a tow bar bike carrier then is the website for you. We stock a wide range of bike carriers for adventure seekers who want the freedom to explore somewhere new with their bikes. Whichever tow bar bike carrier you choose, we guarantee the safety of your bike. All of our carriers lock bikes into place so you can trust your precious transport is safe and sound.

We have a tow bar bike carrier for almost every vehicle and we ll even help you fit your tow bar cycle carrier too. They are easy to mount, easy to load, and hold cycles securely. Some of carriers even have a tilt facility that means access to your boot is not restricted. And when your tow bar cycle carrier is not in use, it folds up for easy storage. A tow bar cycle carrier is a convenient and quick way to transport your bike, leaving you more time to get on with what matters: riding it.

Indespension are trailer and trailer parts specialists, and offer a wealth of products like Trailer Winch,

Tow Bar Bike Carrier


Car Trailers

, Suspension Units and Jockey Wheels to keep your trailer running effectively.

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Private Label Drinking Water

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By Marcus Stout

All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power of the company, its products and service offerings, in addition to showing how its offering is distinctive from other products; it clearly expresses features and benefits that appeal to the marketplace and individual customers.

The companies that produce a clear statement about the strengths of their respective brands generally enjoy greater overall success in business.

A strong brand will achieve a number of results. The brand name will identify the products or services offered and will classify the quality of these offerings in the marketplace. Additionally, the core values of the product and firm should be evident and the mission and specialty of the company should be clearly defined. The net result of brand creation should be an expression of the personality and character of the firm and a representation of the quality of the product offering.

Product and Service Branding:

Branding, which is not only limited to products, allows for individual service firms to often act as aggressive branders. Successful service providers are those that identify a need in the marketplace and develop a message that appeals to the market; this message identifies how the firm is best able to add value to the marketplace.

Objectives of a product are exceedingly important in that the objective of the message is to target prospective customers on an emotional level and provide reassurance that the brand will be strong and credible and will deliver with success. After the message is successfully transmitted, the potential customer should be motivated to buy and, if the message is powerful enough, brand loyalty should be established.

Sell on Quality Not on Price:

Studies have shown that companies that compete solely on price are almost guaranteed to fail. No matter how much firms discount their prices in order to capture the sale, in a price cutting environment there will always be another player willing to reduce prices even lower to maintain the level of competition. The result of price cutting is that all firms in the market run the risk of selling below cost and, if cut rate continues, bankruptcy is a high possibility.

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Companies that prosper in a market are those that can clearly distinguish their offering from those of the competition. Most effective are those that develop a clear message of the benefits of their product/service offering. Development of a clear message requires an analysis of the strengths of the firm and strategic thinking as to the portion of a market that the firm wants to capture. Following the creation of the branding message, decisions are required to promote the brand most effectively in the marketplace.

Broadcast the Message:

A brand message that is not properly delivered is a misuse of time and resources. Even the best and most efficient brand message fails if it is not marketed correctly to potential customers and businesses. Nevertheless, care must be exercised when promoting a brand because promotion is expensive and extremely unpredictable.

There are many avenues to properly promote a brand, some being more effective than others.

The options for promotion range from print, radio and television advertising to private mailers and public relations. Each of these techniques varies in price and effectiveness and generally requires multiple exposures to be successful. Many companies dedicate substantial resources to brand promotion using traditional techniques and advertising.

Public promotion budgets often represent a substantial portion of a company’s operating budget. For smaller firms traditional promotion can be a tremendous burden often producing either limited or long term results.

Private Label Drinking Water as a Powerful Brand Builder:

A new and effective method of brand promotion is becoming very popular, particularly for small to medium sized companies with limited advertising and public relations budgets. Private label drinking water has captured the imagination of those companies wishing to convey their message in clear and lasting terms. It is bottled water that includes a custom label designed to customer specifications that convey a clear message. Private label drinking water has many uses and applications, which are as follows:

— High quality drinking water with custom designed labels suggests a long lasting message without the need for various costly exposures. Prospective customers and clients often keep individual bottles for future use where the image can be viewed repeatedly.

— Private label drinking water can be best described as portable advertising that is cost effective and conveys a sustainable message.

— Custom labels can be easily modified for specific occasions.

— Additional supplies of water can be ordered for meetings, events and public displays.

— Cost is low and water offerings can be coupled with sales opportunities at sporting and other public events.

Quality is Critical:

Any type of brand message requires a concerted effort. A low quality, substandard presentation coupled with a powerful message will fail if it is perceived to be a poor quality product. This is particularly true with private label water.

The first level of quality involves the water in the bottle. Low quality, impure water will often result in dissatisfaction and impairment of the message, therefore, the best way to ensure high quality water is to use ultra pure water that is distilled and oxygenated for highest quality and the best taste.

Next, it is imperative that the label design look professional, address all aspects of the desired message and be configured in an attractive, noticeable design. Lastly the label must be printed using a high quality, high resolution printer on laminated water proof label stock. During the creation and printing process, quality control checks are required in order to ensure the presentation of the most effective branding message.

Creating a powerful brand is critical to the success of any firm in the marketplace. The creation process is only as effective as the expression of the brand message. Many firms can either succeed or fail as a result of the perception of their brand in the marketplace; therefore, the use of private label water is a desirable tool for brand success.

About the Author: Marcus Stout is President of Element H2O. For more information about

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